GOOGLE HARDWARE

SUBBRAND STRATEGY

BACKGROUND:

This is a speculative brand-building exercise where I imagined what kind of products google would create with considering the products and services the brand had created over time.

MOTHER BRAND:

SUB-BRAND STRATEGY

There may be an influence of the hopeless geek in me that pushed me to take Google as the brand and create a strategy that looks like a perfect utopian invention.

The ideas have to validated and tested to be tweaked for better alignment with capabilities.

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