Design, strategy and A Few Other Things
Finding your
Dream holiday
Duration:
Part of Hackathon
Done for:
Reply challenges X Easyjet
As part of the reply challenge 2019, we worked with Easyjet, the low-cost flight service provider from Europe. The brief was to create a better flight search experience for their passengers - the pre-planners and the adventurous.
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How can we make the search experience and delightful?
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24 hours design sprint. I redesigned the UI recently - Dec 2022 to see how my skills changed.
So what did we do?
We based our idea on three key insights:
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People are visual - with access to tech which helps them dream visually.
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People losing hours on Pinterest points to the delight of dreaming visually.
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Tech can now understand pictures like never before.
We asked ourselves,
What if we let people tell us what they like?
and this is how we did it.