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Design, strategy and A Few Other Things
Hacking with Design,
a dating app
Briefly speaking,
That was a representation of my social life
The landscape
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Picture first app - Attractiveness played a major role.
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Huge gender disparity. 3: 1 Globally India must be much higher.
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High on rejection due to Gamified approach.
Hacking begin with research.
Gathered a bunch of people and hosted a swiping party.
Key insight:
People don't read bios.
and they go on a swiping spree - thanks to tinder's highly gamified swiping mechanism.
So let's take the bio to them.
We just need to snap them out of the swiping spree.
OLD PROFILE
I even tried to nudge people to read the bio. Lame in retrospect. But anything for science.
I made myself,
an elevator pitch!
It worked!
Just like that, the next phase in my life began
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