Design, strategy and A Few Other Things
With love for games,
I redesigned steam. (Kinda)
Capacity:
Self-initiated learning
Okay here is the deal, the year was 2003 and Valve corporation released Steam. It was revolutionary - a one-stop store for everything gaming. It still is relevant 20 years later and one of the most used platforms in the world.
While I was using it recently, I asked myself how would I do steam in 2023? Steam felt outdated and a lot of people I spoke to agreed. I wanted to give it a UI overhaul.
Dear steam, this is 2023.
Remember we love you. But we can do better - look at your competition.
Scope:
The game listing page - Highest influence on the purchase decision
Step 1: We do some research.
Goal:
To understand the types of gamers and how they make decisions.
Step 2: Understanding the purchase decision
The process of making the purchase decision changes drastically between the different personas.
Hardcore gamer: Explores and finds games from the store and community.
Free-to-player: Discounts and value for money
Review junkie: The decision is already made through reviews
The questions and anxiety in making the purchase can be classified into
Three big questions
Step 3: Helping them make the purchase
Step 4: Presenting you the final design
The new experience
Cinematic slideshow when no action taken for some time
and that is how the game page answers the questions and