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Design, strategy and A Few Other Things
BRAND POSITIONING
FOR A FMCG PRODUCT - BISCUITS
OBJECTIVE:
To understand the market and the competition, find a need gap - physical/emotional and create a brand position for an FMCG product.
PRODUCT CATEGORY:
Biscuits - a fairly saturated market with multiple options available for all the demographics.
MARKET RESEARCH
BRAND STRATEGY
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