Design, strategy and A Few Other Things
Good design doesn't need to be invisible
Good design doesn't need to be invisible
Let's make memorable experiences.
Design philosophy.
I believe everyone deserves three things:
To be loved.
With great love, comes great empathy.
To be pampered.
Make them feel special and their lives delightful.
To be challenged.
Make them expand their views and themselves.
A designer's commitment is not just to the user - it's to all the stakeholders.
Things I worked on
Projects and studies
Making a digital health record system for a highly fragmented Indian system.
Work at Farmako
Simple redesign.
25 times more leads.
Improved sign-up completion from
2.5% to >70% by reducing friction.
Reduced design and
Dev time significantly.
Initiating, setting up a design system, Design-Dev workshops, etc
Same color was defined 23 different times in the code base. *Sigh*
In a platform where the pictures decide the matches, can we hack the system to get more matches?
Guerilla marketing
for Bounce
A campaign for the last mile transport startup Bounce
Building confident purchase decisions
in a game marketplace
Arun's Hot Takes!
SEO made the internet useful but in the process made the internet boring.
The pineapple on pizza hate exists because of people's inability to imagine. There I said it. Long live Hawaii.
We are all just poorly made universe soup.
Brands
worked with
