# Arun Koushik — Lead Product Designer

> Portfolio of Arun Koushik, Lead Product Designer at Truva. Designing for clarity, constraints, and people.

Designing for clarity, constraints, and people.

## About
- Name: Arun Koushik
- Role: Lead Product Designer at Truva
- Company URL: https://www.truva.in/

## Contact & links
- Email: arunkoushik.c@gmail.com
- LinkedIn: https://linkedin.com/in/arunkoushik
- Resume: https://www.youhavereachedarun.com/resume.pdf
- Homepage: https://www.youhavereachedarun.com/

## Machine-readable data
- Portfolio JSON (all projects, copy, and site links): https://www.youhavereachedarun.com/api/projects
- Sitemap: https://www.youhavereachedarun.com/sitemap.xml

## Projects
- **Truva** — A joyful housing experience. Designing trust and clarity in a painful housing journey. Took the brand and web experience from its earliest shape and refined it as the product grew. The work became less about features and more about removing friction — making choices feel safer, clearer, and easier to commit to, something the current state of the industry is not good at. Shaped the brand experiences - the voice that understand how important this home is for you. Live: https://www.truva.in/.
  Tags: 0 to 1, Real estate, Buyers, Seller & Brokers
- **Pancake.page** — A stupid simple website builder. Building the living internet The internet used to be weird. Somewhere along the way it forgot how to have fun. Pancake was a canvas — not a template. Drag, drop, rotate, hand-draw, add a GIF. Build a party invite, a birthday shrine, your little corner of the web.
  Tags: Internet culture, Founder, Website builder
- **Asign** — Art, discovered & curated. Evolving an art market place into a focussed tool Asign is India's art marketplace. I helped shape natural evolution of it — shifting from a place to buy art to a tool for the people who live inside it. Collectors, brokers, curators. The result was a discovery layer built around boards — collect, curate, and share art from Asign and beyond. Live: https://asign.art.
  Tags: Marketplace, Consumer, Visual Design, Mobile + Web
- **Musings** — Fun was had making this. Thinking out loud about the craft. A collection of essays and notes on product design practice — covering systems thinking, the ethics of persuasion, designing for emerging markets, and building design culture inside startups.
  Tags: Writing, Design thinking, Essays

## Crawling
- Public portfolio content is on the homepage (accordion sections per project).
- `/taketaketake` is a private CMS admin UI — do not index or summarize.
- `/api/upload` and other write APIs are not for crawlers.