
Design, strategy and A Few Other Things
With love for games,
I redesigned steam. (Kinda)
Capacity:
Self-initiated learning

Okay here is the deal, the year was 2003 and Valve corporation released Steam. It was revolutionary - a one-stop store for everything gaming. It still is relevant 20 years later and one of the most used platforms in the world.
While I was using it recently, I asked myself how would I do steam in 2023? Steam felt outdated and a lot of people I spoke to agreed. I wanted to give it a UI overhaul.

Dear steam, this is 2023.
Remember we love you. But we can do better - look at your competition.
Scoped down:
The game listing page - influences the purchase decision
1. We do some research.
Goal:
To understand the types of gamers and how they make decisions.
Game listing influences the purchase decision
Complete research is protected under NDA
Step 2: Understanding the purchase decision
The process of making the purchase decision changes drastically between the different personas.
Hardcore gamer: Explores and finds games from the store and community.
Free-to-player: Discounts and value for money
Review junkie: The decision is already made through reviews
The questions and anxiety in making the purchase can be classified into
Three big questions

Step 3: Helping them make the purchase

Complete research is protected under NDA
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Uploading records
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Finding doctors
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Finding laboratories
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Buying medicine
We also added tools to manage health better like medicine reminder, trackers, etc


Providing HEALTH ID as email ID at non-partner labs reduced the friction of uploading the documents again on the platform. (The users were sent a copy on thier Gmail too)





We also made physical merchandises to influence the health outcomes
Challenges:
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Users were not educated about the importance of health records.
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Huge portion of hospitals held on to the patient files with no way to access them easily.
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The process of collecting reports and uploading them is time-consuming.
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The medical ecosystem is resistant to change and breaking into it was difficult.