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With love for games,
I redesigned steam. (Kinda)

Capacity:

Self-initiated learning

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Okay here is the deal, the year was 2003 and Valve corporation released Steam. It was revolutionary - a one-stop store for everything gaming. It still is relevant 20 years later and one of the most used platforms in the world.

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While I was using it recently, I asked myself how would I do steam in 2023? Steam felt outdated and a lot of people I spoke to agreed. I wanted to give it a UI overhaul.

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Dear steam, this is 2023.

Remember we love you. But we can do better - look at your competition.

Scoped down:

The game listing page - influences the purchase decision

1. We do some research.

Goal:

To understand the types of gamers and how they make decisions.

Game listing influences the purchase decision

Complete research is protected under NDA

Step 2: Understanding the purchase decision

The process of making the purchase decision changes drastically between the different personas.

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Hardcore gamer: Explores and finds games from the store and community.

Free-to-player: Discounts and value for money

Review junkie: The decision is already made through reviews

The questions and anxiety in making the purchase can be classified into

Three big questions

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Step 3: Helping them make the purchase

Complete research is protected under NDA

  • Uploading records

  • Finding doctors

  • Finding laboratories

  • Buying medicine

We also added tools to manage health better like medicine reminder, trackers, etc

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Providing HEALTH ID as email ID at non-partner labs reduced the friction of uploading the documents again on the platform. (The users were sent a copy on thier Gmail too)

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We also made physical merchandises to influence the health outcomes

Challenges:

  1. Users were not educated about the importance of health records.

  2. Huge portion of hospitals held on to the patient files with no way to access them easily.

  3. The process of collecting reports and uploading them is time-consuming.

  4. The medical ecosystem is resistant to change and breaking into it was difficult.

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